Business Video Animations - How to strike the right balance between Formality and Informality
Many people still associate "Animation" with childrens' television. As business owners, they may be put off from using video animations to promote their company, assuming a business video animation will make them look childish and unprofessional.
This is an especially big issue for business service providers like accountants and legal service providers.
Reputation and trust can take years to establish, with the result that they may opt for more tried-and-tested marketing methods like branded office stationery.
But such conservatism can come back to bite you, as your rivals start to flourish by using the new marketing methods to gain new business at your expense.
That's why we work especially hard to ensure our clients have the option of a middle-ground when it comes to their business video animations. Business Video Animations can range from the wacky, heavily experimental and in-your-face, to the dry, slow and heavily informative, and it's important you have a clear idea of where on the spectrum you would like to be.
Here are our tips for striking the right balance between Formality and Informality in your business video animations
- Take a different perspective. Look at your business from an interesting angle to tell an engaging story. Like metaphysical poets of the seventeenth-century, you could dramatise the seemingly insignificant - like the number of cups of coffee drunk per week by your staff - to tell a larger story about your company. Here's an example.
- Choose a professional voiceover artist. This really is a no-brainer - if you want to look professional, then get in the professionals.
- Use humour strategically. If you want to avoid as coming across as too informal, then we suggest you keep the humour to the beginning and the ending of the video animation.
- Balance the major aspects of the video off against one another. So if you are using a really childish cartoon style, use a formal voiceover artist. Or if you are using a very formal animation style, use a more casual voiceover artist.
- Formal Ending. We always recommend having a clear, simple professional Call To Action (CTA) - avoid being overly creative, and just keep to the facts (your contact details).