Thursday, 20 November 2014

Business video animations - how to declutter your FAQs section

Business video animations - how to declutter your business website

Most of our clients at SUTV want what we call a "Showcase" business video animation. This is a summary of your company for your website visitors, which often features on the company landing page.

A Showcase business video animation can improve your site's stickiness, lower your bounce rate, and get your message across as concisely and quickly as possible. So we think a Showcase is a great investment overall.

But there are also other sections of your business website which can benefit from a business video animation. 

A Frequently Asked Questions can get particularly cluttered. A professionally produced video animation could tackle all your FAQs is one video, or you could create a video for each Question.

Video animations work really well for businesses selling very technical products. You can describe core features of your product with concision, and demonstrate any outstanding aspects in detail.

At SUTV, we have produced video animations FAQs for a number of companies, including a heart defibrillator company and a financial services company.  You can order your a professional video animation easily and quickly using our award-winning SUTV Studio, or if you have any questions, please contact us via email or over the phone. 

Thursday, 9 October 2014

How to promote your company on Facebook using Video Animation

How to promote your company on Facebook using Video Animation

Facebook continues its march towards global dominance as the next Google.

This means advertising and promotional activity is shifting from Search to Social. Many business websites now generate the majority of their traffic from social networks.

A professionally produced video animation is a great way to get your message out there.

Facebook has a simple to use video upload function. This means you have to have the original file for your video animation. Make sure this gets sent to you by your producer, rather than simply letting them upload it to YouTube.

Many of the Golden Rules which apply to business video animation in general also apply to Facebook. The video should be short, and especially engaging at the start. 

You should also get a professional voiceover artist to record your voiceover.

But in order to optimise your Facebook video, it is best to start off by doing some research into your target market.

Here is a great list of tools to get your started. 

Generate two to three "Personas", the kind of people who are likely to be interested in your service or product.

Once you have a "Persona", you can then talk to your video producer, and ask them to target the video at them. This could include:

  • Using a voiceover artist from the same age group
  • Referencing local cultural references
  • Adding background music which the demographic group will recognise
The key to success is to build content that is relevant for your target Persona. And it is essential you identify the target Persona(s) before you commission future video animations for use on Facebook.

You can order a SUTV Video Animation today using our Award-winning SUTV Studio

Wednesday, 23 July 2014

How to use business video animations to raise funding

How to use business video animations to raise funding

Crowdfunding is an increasingly popular method for raising funds for a new or established business.

A well produced business video animation can make all the difference as to whether you can attract investors. 

Most Crowdfunding sites have a video upload facility, meaning you can flesh out your pitch and stand out from the crowd.

But there are a number of golden rules to bear in mind, when producing a pitch video animation.

  • Ensure you read the video guidelines for the portal you are using. There may be a time limit, or a preferred structure which they want you to follow.

  • Don't over-do the humour. This may put investors off. Also, many investors will be international and may not understand the joke.

  • Avoid too much detail. This will lengthen the video and often detracts from getting across the key points. Put the detail in the business plan instead.

  • Get a professional voiceover. You can source one at a reasonable rate off Fiverr.

  • Recap the proposition at the end. This should only take 10 seconds.

  • Represent information visually. Cut down the voiceover and use the power of animation to get your points across.

  • Close with a call to action. Include your contact details and encourage investors to make contact with any questions they may have.

 Follow these rules and you should dramatically improve the chances of securing your investment. Good luck!

Wednesday, 21 May 2014

SUTV Business Video Animations: How to Keep within the 2 Minute Rule!

As we are all beginning to appreciate, the digital revolution is undermining the average person's attention span. 

If you compare TV shows today with those from 20 years back, the scenes are much shorter.

Popular novels increasingly have one sentence per paragraph (when did you last see someone reading a tome like War and Peace?).

Online adverts often employ shock-and-awe tactics to get your attention amid the cacophony of digital noise.

And with the rise of smartphones, people are constantly diverted when they are out and about, whether they are checking emails or updating their favourite App.

So what does this mean for business videos? Unless someone turns off the internet, it's a good bet attention spans will continue to suffer as the digital revolution continues apace. So it's essential you produce business video content which can be digested easily and quickly by anyone who happens across your website or social media channels.

At SUTV, we like to emphasise the importance of the SUTV 2 Minute Rule to all our clients. You need to keep your video content short, sharp, and informative. A well edited script is essential. 

And so is an appreciation of the golden rule, a picture is worth a thousand words. You can convey information visually as well as verbally.

We recently produced this video for Complete Direct Marketing, an exciting marketing service for Startups and SMEs. We completed the video within a week of the client making contact. And most importantly, we stuck to the SUTV 2 Minute Rule!

You can order a SUTV Video Animation today using our Award-winning SUTV Studio (and it only takes 5 minutes).

Monday, 28 April 2014

Using Video Animations to get more International Business

Using Video Animations to get more International Business

Video animations are a great way for promoting your business quickly and accessing new markets. After all, as video is primarily visual, it should be easy to adapt your animation for a different country. Right? 

Well, yes and no. There are many cultural differences in addition to language differences between countries. The key to successfully adapting your video animations for different countries is Localisation.

When Localising a video animation, take into account a number of factors such as:

  • Colours. Colour connotations vary dramatically across cultures. Make sure you select the right colour scheme for your target market.
  • Hosting. YouTube dominates the Western markets, but in countries like China there are other hosting services you should consider.
  • Translation. Consider getting your script professionally translated before ordering a new voiceover. 
  • International contact details. Make sure you include the international dialing code for your phone number and direct people to an international section of your website in your call to action.
Make sure you monitor the plays of your video, to see where it is being watched. This could prove to be invaluable market research.

Tuesday, 8 April 2014

Writing the perfect script for your business video animation

At SUTV, we think of the script as the backbone of the video. A bad script will ruin a video, no matter how good the production.

So here are some of our tips to writing the perfect script for a business video.

1) Structure. Have a beginning, a middle, and an ending. This is a simple structure to follow, but you'd be surprised how many videos neglect it.
2) Visualise. If you are producing a video, then much of the information can be conveyed visually. This helps cut down the length of video - which is very important, given the average internet user's attention span.
3) Localise. Ensure your choice of words matches your target market. If you are producing a video just for the UK, for example, avoid Americanisms.
4) Pace. Too many scripts go into too much detail in the middle. Kept a brisk pace throughout the video.
5) Calls to Action. If you've spent all that time and effort on producing a video, then you want it to lead to some business, right? So include a Call to Action at the end of the video, such as "Visit our site today."

At SUTV, we offer an additional script writing feature. So if you order a video animation through us, we will write your script for you for a small additional fee.

You can order a SUTV Video Animation today using our Award-winning SUTV Studio

Monday, 20 January 2014

How to Use Video Animations to build the profile of your Charity

How to Use Video Animations to build the profile of your Charity

At SUTV Video Animations, we normally specialise in producing video animations for small businesses, but occasionally we receive orders from charities and social enterprises, and we're more than happy to help out.

We've now developed a number of video animations for the charity sector and come to realise that video animations are a really great way for charities to reach out to stakeholders. Here's why:

  • Video Animations make you stand out from the crowd. Charities are often competing against one another for funds and public attention so they are often keen to find new ways of getting their message across.
  • Video Animations simplify your core message. This is especially important for charities as people often suffer from charity overload - where and how should I donate my money?
  • Video Animations can incorporate your photos. Many charities run regular events and take photos, which are then included in newsletters and publicity material. A video animation can give new life to these photos in a dynamic and engaging medium.
  • Video Animations are easy to upload to your existing communications. Many charities often have large email databases and you can easily attach your video animation to your emails by adding the YouTube hyperlink. They can also be added to some charity fundraising platforms.
These are just a few of the reasons as to why video animations work so well for the charity sector.

To illustrate our points, here's a video animation we recently produced for a very cool charity based in London and Hertfordshire, The Gifted, which uses podcasting projects to inspire and empower young people.