Monday, 28 April 2014

Using Video Animations to get more International Business

Using Video Animations to get more International Business

Video animations are a great way for promoting your business quickly and accessing new markets. After all, as video is primarily visual, it should be easy to adapt your animation for a different country. Right? 

Well, yes and no. There are many cultural differences in addition to language differences between countries. The key to successfully adapting your video animations for different countries is Localisation.

When Localising a video animation, take into account a number of factors such as:

  • Colours. Colour connotations vary dramatically across cultures. Make sure you select the right colour scheme for your target market.
  • Hosting. YouTube dominates the Western markets, but in countries like China there are other hosting services you should consider.
  • Translation. Consider getting your script professionally translated before ordering a new voiceover. 
  • International contact details. Make sure you include the international dialing code for your phone number and direct people to an international section of your website in your call to action.
Make sure you monitor the plays of your video, to see where it is being watched. This could prove to be invaluable market research.

Tuesday, 8 April 2014

Writing the perfect script for your business video animation

At SUTV, we think of the script as the backbone of the video. A bad script will ruin a video, no matter how good the production.

So here are some of our tips to writing the perfect script for a business video.

1) Structure. Have a beginning, a middle, and an ending. This is a simple structure to follow, but you'd be surprised how many videos neglect it.
2) Visualise. If you are producing a video, then much of the information can be conveyed visually. This helps cut down the length of video - which is very important, given the average internet user's attention span.
3) Localise. Ensure your choice of words matches your target market. If you are producing a video just for the UK, for example, avoid Americanisms.
4) Pace. Too many scripts go into too much detail in the middle. Kept a brisk pace throughout the video.
5) Calls to Action. If you've spent all that time and effort on producing a video, then you want it to lead to some business, right? So include a Call to Action at the end of the video, such as "Visit our site today."

At SUTV, we offer an additional script writing feature. So if you order a video animation through us, we will write your script for you for a small additional fee.

You can order a SUTV Video Animation today using our Award-winning SUTV Studio