Video animations are a great way for promoting your business quickly and accessing new markets. After all, as video is primarily visual, it should be easy to adapt your animation for a different country. Right?
Well, yes and no. There are many cultural differences in addition to language differences between countries. The key to successfully adapting your video animations for different countries is Localisation.
When Localising a video animation, take into account a number of factors such as:
- Colours. Colour connotations vary dramatically across cultures. Make sure you select the right colour scheme for your target market.
- Hosting. YouTube dominates the Western markets, but in countries like China there are other hosting services you should consider.
- Translation. Consider getting your script professionally translated before ordering a new voiceover.
- International contact details. Make sure you include the international dialing code for your phone number and direct people to an international section of your website in your call to action.