We use the Business Plan as the basis of the Video Script. A great Script is essential for producing a great Video Pitch.
But most Business Plans run to 30 pages plus, whereas a 2 minute Video Script has to be under 400 words long. So how do you Shrink a Business Plan into a Video Pitch? Here are our Top Tips:
- Follow a pre-defined Structure. Segment your Script into around 6 subject areas, such as 'Marketing', 'Business Model' and 'Competition'. You can then concentrate on extracting relevant information from the Business Plan.
- Don't worry about Financials. This information is best kept in your uploaded Documents. Remember the point of a Video Pitch is to attract the initial attention of the Crowdfunding platform's investment community.
- Prioritise presenting information about how Unique your Startup/Company is. Focus on the parts of your Business Plan which emphasise how transformative you really are.
- Finally, remember that a picture is worth a thousand words. A Video Animation allows you to represent a lot of information visually. So when scanning your Video Script, try to extract the text that can be represented visually to help the editing process.