Reflections on creating Crowdfunding Video Animations - Two years on
At SUTV, we've been producing Crowdfunding videos to help the next generation of entrepreneurs to fundraise for their startups for two years now.
Crowdfunding has grown exponentially in that period and we've learnt a number of lessons in that time.
Here are some of our reflections:
- Choice of Crowdfunding platform is essential. There are many more Crowdfunding platforms out there now compare to two years ago. The new generation of platforms tend to be focused on specific types of startups or projects. They also structure their deals differently. It is important to do some research and find the right platform for you
- Use social media to create buzz to get your project/startup attention early on. Most Crowdfunding platforms now include social media icons to share your project. Encourage family and friends to get the word out over social media
- Ensure your project/startup has been accepted by the Crowdfunding platform. This is especially important if you are considering commissioning a pitch video - get the green light from the platform first
- Develop your pitch video with reference to the Crowdfunding platform's guidelines. Most platforms have a preferred structure for pitch videos