Thursday, 12 February 2015

Reflections on creating Crowdfunding Video Animations - Two years on

Reflections on creating Crowdfunding Video Animations - Two years on

At SUTV, we've been producing Crowdfunding videos to help the next generation of entrepreneurs to fundraise for their startups for two years now. 

Crowdfunding has grown exponentially in that period and we've learnt a number of lessons in that time. 

Here are some of our reflections:

  • Choice of Crowdfunding platform is essential. There are many more Crowdfunding platforms out there now compare to two years ago. The new generation of platforms tend to be focused on specific types of startups or projects. They also structure their deals differently. It is important to do some research and find the right platform for you
  • Use social media to create buzz to get your project/startup attention early on. Most Crowdfunding platforms now include social media icons to share your project. Encourage family and friends to get the word out over social media
  • Ensure your project/startup has been accepted by the Crowdfunding platform. This is especially important if you are considering commissioning a pitch video - get the green light from the platform first
  • Develop your pitch video with reference to the Crowdfunding platform's guidelines. Most platforms have a preferred structure for pitch videos
We are convinced Crowdfunding is a great way to raise funds for projects and startups. If you want to discuss a pitch video animation for your startup, then you can order one today through the SUTV Studio

Tuesday, 20 January 2015

Business Video Animations - for Website or Social?

Business Video Animations - for Website or Social?

The rise of social media means website traffic is increasingly coming from social networks like Facebook and Twitter, at the cost of the search engines.

What does this mean for the business about to commission a new Showcase video animation?

In practice, there should not be a great deal of difference between developing a business video animation for your website and for your social media channels.

The golden rules apply regardless:
  • Keep the video short - under 2 minutes
  • If adding a voiceover, make sure you use a professional voiceover artist
  • A picture paints a thousand words - convey as much information as possible visually rather than through the voiceover
But there are some added considerations to take into account when developing a business video animation that you want to distribute both on your website and over social media. Consider:

  • Calls to action - if you are adding a video to Facebook, for example, you could include a CTA at the end of the video, such as asking viewers to 'Like' the video
  • Video hosting - if you want to add a video to your Twitter feed, then you should upload it to either YouTube or Vimeo. Then all you have to do is paste the url for the video to appear in your Twitter feed
  • Viral - social media is all about sharing content. People tend to choose to share content that is funny, unique, or dramatic. So adding such elements to your business video animation may be preferable if you intend to upload it to your social networks
You can order a SUTV Video Animation today using our Award-winning SUTV Studio

Thursday, 20 November 2014

Business video animations - how to declutter your FAQs section

Business video animations - how to declutter your business website

Most of our clients at SUTV want what we call a "Showcase" business video animation. This is a summary of your company for your website visitors, which often features on the company landing page.

A Showcase business video animation can improve your site's stickiness, lower your bounce rate, and get your message across as concisely and quickly as possible. So we think a Showcase is a great investment overall.

But there are also other sections of your business website which can benefit from a business video animation. 

A Frequently Asked Questions can get particularly cluttered. A professionally produced video animation could tackle all your FAQs is one video, or you could create a video for each Question.

Video animations work really well for businesses selling very technical products. You can describe core features of your product with concision, and demonstrate any outstanding aspects in detail.

At SUTV, we have produced video animations FAQs for a number of companies, including a heart defibrillator company and a financial services company.  You can order your a professional video animation easily and quickly using our award-winning SUTV Studio, or if you have any questions, please contact us via email or over the phone. 

Thursday, 9 October 2014

How to promote your company on Facebook using Video Animation

How to promote your company on Facebook using Video Animation

Facebook continues its march towards global dominance as the next Google.

This means advertising and promotional activity is shifting from Search to Social. Many business websites now generate the majority of their traffic from social networks.

A professionally produced video animation is a great way to get your message out there.

Facebook has a simple to use video upload function. This means you have to have the original file for your video animation. Make sure this gets sent to you by your producer, rather than simply letting them upload it to YouTube.

Many of the Golden Rules which apply to business video animation in general also apply to Facebook. The video should be short, and especially engaging at the start. 

You should also get a professional voiceover artist to record your voiceover.

But in order to optimise your Facebook video, it is best to start off by doing some research into your target market.

Here is a great list of tools to get your started. 

Generate two to three "Personas", the kind of people who are likely to be interested in your service or product.

Once you have a "Persona", you can then talk to your video producer, and ask them to target the video at them. This could include:

  • Using a voiceover artist from the same age group
  • Referencing local cultural references
  • Adding background music which the demographic group will recognise
The key to success is to build content that is relevant for your target Persona. And it is essential you identify the target Persona(s) before you commission future video animations for use on Facebook.

You can order a SUTV Video Animation today using our Award-winning SUTV Studio